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College Research


Parenting Through the College Decision
by Leigh Moore (The pace of our blog will heat up for the next 3 weeks, as I continue my annual tradition of March Madness posts. This year, the posts will align with the kind of information a family should evaluate before the student makes a final decision.) As Moore College Data increasingly focuses on family resources, the most important message I have for parents is this: Be parents. When it’s time to make the final decision, adults need to be in the room—not to choo

Leigh Moore
Mar 182 min read


What's a "Good School," Anyway?
A lot of us want families to ignore rankings when making college decisions. For those who are willing to do so, where do we direct their

Leigh Moore
Feb 7, 20251 min read


The Less-Prestigious College Choice
"Students don’t always attend the most selective college which has admitted them." Every year, I post the above reminder on my personal Facebook page. And, without fail, somebody reaches out and thanks me for writing it—I suppose because that which is intellectually obvious during normal seasons of life can lose meaning when the emotions run high. If you ask a twelfth-grader where they are going to college, remember: your response matters to them. They are sometimes too roa

Leigh Moore
Apr 12, 20233 min read


Due Diligence, College-Style
Hi, friends! I have a three-part blog post for you: Part 1 (for my fellow parents of the Class of 2023) Contextualizing the commitment If you have ever bought a house, you know how much information you are provided en route to the closing. I read recently that the average home purchase requires at least 100 signatures from both buyer and seller. Those signatures, of course, represent acknowledgements of information provided. PLEASE, parents, recognize that, despite the

Leigh Moore
Mar 3, 20233 min read
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