Costs

"Students don’t always attend the most selective college which has admitted them." Every year, I post the above reminder on my personal Facebook page. And, without fail, somebody reaches out and thanks me for writing it—I suppose because that which is intellectually obvious during normal seasons of life can lose meaning when the emotions run high. If you ask a twelfth-grader where they are going to college, remember: your response matters to them. They are sometimes too roa

by Leigh Moore, college advisor and proud Class of 2021 mom Note : This is a lengthy post, despite my best efforts at an economy of words. I hope it provides some measure of understanding for those families who are navigating uncharted waters. The enrollment management principle For years, people have talked about admissions as a game. It’s not; unfortunately, it’s a business which coincides with the pursuit of dreams, with kids who take personally dynamics beyond their contr