Enrollment Management

by Brad Pochard Fall 2023 Incoming Classes by Round at Selected Colleges As many of our customers know, my stewardship of Moore College Data follows 22 years on the enrollment side of the admissions desk. Until 2023, I served as Associate Vice President of Enrollment and Dean of Admission at Furman University. Naturally, a number of friends and colleagues expressed surprise when I moved to a new and unique spot in the world of higher ed. Why did I decide to work in data ana

The culture seems resolved to believe that college admissions is a meritocracy, and I get it. World-class achievers have adhered carefully to the prescribed formulas for success handed down to them by their dream colleges. They follow all the rules, rushing toward the goalpost, and we want to believe their efforts will suffice. Unfortunately, most of them are tackled at the one-yard line, courtesy of a bunch of unwritten rules which were never in their playbooks. Then—becau

Forgive me if I write too much about our older son during the next few weeks. It’s been an emotional year of “lasts,” and his journey through high school has and will continue to inform my counseling practices. Almost three years ago, Bob had just returned home at the end of his first year at boarding school. From my perspective, the kid was living large. In addition to all of his fundamental needs being met, he earned good grades, participated in exciting athletics, and enjo

by Leigh Moore, college advisor and proud Class of 2021 mom Note : This is a lengthy post, despite my best efforts at an economy of words. I hope it provides some measure of understanding for those families who are navigating uncharted waters. The enrollment management principle For years, people have talked about admissions as a game. It’s not; unfortunately, it’s a business which coincides with the pursuit of dreams, with kids who take personally dynamics beyond their contr